There’s a lot required to make a business operate successfully. Many small business owners face the challenge of trying to wear many “hats” in order to accomplish the varied needs of the business. However, trying to “do it all” is not a good approach. Rather, the idea of leveraging strengths, as taught to individuals, applies well to business. So, consider focusing and leveraging your skills and energies on the things that are critical to the mission of the business, and…
Advertising is a key communications component of marketing. Marketing and advertising activities have been around for thousands of years. For example, ancient Greek traders hired “criers” to promote their products (like today’s sign shakers, perhaps.) Today, we consider advertising to be the various means of promoting a company’s products, services and image through television, radio, direct mail, email and digital messaging. Marketing, the broader term, includes additional means of generating consumer interest and persuading people to buy, including such efforts…
Thinking of delaying your business tax planning? Here are two words of advice: don’t delay! Good tax planning should take place all year long to ensure accurate and effective tax preparation, a more pleasant and stress-free experience and a more positive financial outcome. Why is it Important to Keep Good Records? Financial record keeping is vital to the health and progress of every business. It allows a business owner to: Monitor the health and progress of a business. It…
There’s probably no topic under the sun that hasn’t provoked more joking comments than “taxes,” including this one by former radio and TV entertainer Arthur Godfrey: “I am proud to be paying taxes in the United States. The only thing is I could be just as proud for half of the money.” With the passage of the 2017 Tax Cuts and Jobs Act (TCJA), many changes were made to the tax code including changes to business meals expenses. So, if…
Being self-employed can be fulfilling and inspiring because you are working hard to build your dreams. As author Oliver Markus Malloy said humorously, “Being self-employed means you work 12 hours a day for yourself so you don’t have to work 8 hours a day for someone else.” However, the fruits of your labors don’t come tax-free. Self-employed taxes need to be considered and treated carefully so they don’t interfere with the pursuit of your dreams. What Does it Mean…
Let’s talk about financial ratios, (and no, this isn’t a dreaded math lesson where you crawl into a corner and hide). The key here is data—data that will help you run your business more effectively, guiding your planning and measuring what is working. The use of data takes effort, but it is worth it as Arthur C. Nielsen, market researcher and founder of the AC Nielsen company said, “The price of light is less than the cost of darkness.” And…
Launching a new business can be both exciting and challenging. Your vision of the business is what energizes you, and that’s important. As Tony Hsieh, CEO of Zappos said, “Chase the vision, not the money; the money will end up following you.” That said, you can’t casually address the financial aspects of the business. Specifically, pay close attention to your start-up expenses and how they are treated relative to taxes. What Are Start-up Expenses and Why Are They Important?…
It can be challenging to get away on vacation when you own a business or you’re self-employed. That’s one reason why you may jump at the chance to travel when the trip offers both business and personal pursuits. If you plan to claim tax deductions for travel, it’s important to understand what does and doesn’t qualify as a legitimate write-off under Internal Revenue Service (IRS) law. Is the Trip Primarily for Business or Pleasure? If you’re planning a combination…
Business is ultimately about money. Said Idowu Koyenikan, author and international consultant, “Money is always eager and ready to work for anyone who is ready to employ it.” As a smart small business owner, you want to use your scarce capital wisely to grow your business. Alfred Marshall, British Economist, said aptly, “Capital is that part of wealth which is devoted to obtaining further wealth.” So, when you approach major financing decisions, what’s your pick, capital vs operating lease? …
Like most small business owners, the time will eventually come when you need to consider outsourced accounting services. While it can be challenging at first to give up some of your control, it can also bring a great sense of relief. When you choose to outsource accounting services, it frees up your time to focus on expanding both your business and your profit margin. We highlight eight other benefits you can expect from outsourcing. You Get Access to the…
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